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From research… to development 

Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.

For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.

Making use of all the insights from usage & attitude research  

Building solid innovation platforms 

Testing… from ideas to finalised mixes

From consumer knowledge… to customer experience 

 

From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture with useful consumer learning.

Typologies

and personae 

Journey

and satisfaction

Knowing consumers and customers in their specificities, their ideals and their contradictions, allows us to build accurate typologies and segmentations.

We bring these to life through personae and consumer mappings, in order to help marketing teams find strategies suited to their targets, and to develop these on all levels (product, point of sale, digital, media)

Consult us for:

Ethno Life: Lifestyles and aspirations

Ethno Work: Observation and audit of professional uses and unmet needs (tools, management)

User Journey: Analysis of the customer’s journey in store

Brand strategy and corporate identity 

From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.

Brand DNA

and positioning 

Corporate identity

and reputation

Communication