From research… to development
Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.
For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.
From consumer knowledge… to customer experience
From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture with useful consumer learning.
Typologies
and personae
Knowing consumers and customers in their specificities, their ideals and their contradictions, allows us to build accurate typologies and segmentations.
We bring these to life through personae and consumer mappings, in order to help marketing teams find strategies suited to their targets, and to develop these on all levels (product, point of sale, digital, media)
Consult us for:
Ethno Life: Lifestyles and aspirations
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Ethno Work: Observation and audit of professional uses and unmet needs (tools, management)
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User Journey: Analysis of the customer’s journey in store
Brand strategy and corporate identity
From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.
1996
création de Zed Marketing
Aujourd’hui :
une équipe bi-culturelle de 10 chercheurs
et experts marketing
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16 pays couverts grâce à notre réseau de partenaires
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50% de notre chiffre d’affaires est réalisé à l’international