RESEARCH IS AN ADVENTURE

 

VISION

Consumer consumption behaviours are becoming more forward-looking and are evolving at an increasing rate: Plant-based foods have a more prominent role in diets; luxury as we know it is being challenged with new definitions of exclusivity; corporate social responsibility is no longer just a nice-to-have; lines have been blurred between the creators and the consumers of all things media; and more holistic approaches are expected from insurance coverage.

These changes (among others) can translate into some rather ambiguous consumer behaviours. In practice, aspirations don’t necessarily coincide and may even result in contradictory actions.  One’s reality may not be the same from one day to the next, and companies, brands and institutions need to be able to decode this ever-changing environment in order to know how to position themselves.

We thrive in this uncertainty; it turns every project into a new adventure and opens up a world of opportunities for our clients. Marketing within these transitions is at the heart of what we do.

By combining qualitative research techniques and strategic planning, we offer an approach designed to help re-discover and build your brand.

Whilst we can’t tell you exactly what the future will hold, we can ensure that you are well-equipped and well-informed, come what may.

HYPER-COLLABORATIVE

HYPER-INVOLVED

HYPERSENSITIVE

 

WORK SPIRIT

flexibility

 

Chameleons, we merge into the environments of our research projects, with keen listening skills, and using empathic and inclusive techniques that allow straight talking and freedom of expression.

Adaptable to each different audience and environment, from intimate family settings to understand the patient-carer relationship in France, to the VIP customers of a big luxury brand in Tokyo.

Global and local, Our knowledge spans across multiple continents, our moderators speak both English and French and we select our international partners for the sociocultural perspective that they bring.

speed

 

Vigilant about time management so that the study reaches its goal within an ideal but reasonable schedule.

Reactive on both national and international projects through a systematic presence of our globe-trotters in each country, for an instant integration of the findings.

challenging

approach 

 

Disruptive, we’re not afraid to suggest unique approaches if we feel there’s a need to open up new perspectives, look for information in new ways, or to shake up certain work habits in order to find stimulating and creative energy for the brand. 

Unfiltered, when interviewing respondents, to avoid normative or middle-of-the-road discourse – we do not hesitate to unveil contradictions or to challenge them, in order to collect powerful insights.

team spirit

 

Captains when we need to push and engage teams to transform ideas into concepts, and concepts into action plans.

 

Team-mates Each step of the way, to alleviate the client’s workload (creating stimuli, product sourcing, brand book, brand platform creation). 

WHAT DO YOU SEE ?

WHAT DO THEY SEE ?

WHAT DO WE SEE ?

 

MISSIONS

From the food industry to luxury fashion houses,

from crash-tests to innovation plans, covering both ad hoc and long term strategic fieldworks across many different categories

food

through a strong FMCG culture and expertise recognised by renowned groups 

luxury

by exploring questions around customer experience, in order to produce strong emotional connections

beauty

by working on cutting-edge cosmetic innovations and heralding new usages

protection

of people and goods, defining new models of nomad and home security

leisure

exploring gaming and social media  behaviours across generations

From research… to development 

Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.

For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.

S'inspirer,

sortir du cadre

Exploiter les richesses des études usages & attitudes

Construire de solides

plateformes d’innovation

Tester des idées

jusqu’aux mix aboutis

From consumer knowledge… to customer experience 

From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.

Typologie 

et personae

Parcours

et satisfaction

Brand strategy and corporate identity 

Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values ​​to business pillars, we offer planning work adapted to today's challenges.

DNA et positionnement

de marque

Identité et réputation 

d'entreprise

Communication

They trust us

 

GET IN TOUCH

actu team

1996

Establishment of Zed Marketing 

Today

a bi-cultural team of 10 researchers and marketing experts

16 countries covered by our international fieldwork partner network

 50% : of our turnover comes from international research

team actu

 

CONTACT

We are located in the heart of Paris, in the vibrant neighbourhood  of the Marais. Equipped with our own viewing facility with a one way mirror, video streaming, with Focus Vision and simultaneous translation capabilities.

For any request for research or cost, please contact:

zed@zed-marketing.com |  +33 (0)1 48 87 01 51 

For any request concerning the confidentiality of your personal data:

marie-noelle@zed-marketing.com | +33 (0)1 48 87 01 51