Our vision

Brands and products are all things we have experienced; they are personal stories, common ground and bonds that have been established. Intelligent marketing should be able to understand the many different personal strategies motivating each consumer-individual and it should be able to do so in real-time.

OUR COMMITMENTS

To reveal relevant, singular insights
To immerse you in our meetings and abolish the distances between you and your consumers
To help you to quickly assimilate the learnings from each study
To share our understanding of the media assessed and help you optimize it thanks to our proven culture in imagery, representations and symbols

OUR APPROACH

Fighting habit
Using open, non-standardized methodologies, selected according to the problem to be solved.

Promoting soft disruption
Detecting what underlies a representation or contradiction.
- conflict in group discussions
- observation immediately consecutive to a group in order to assess the congruence between acts and words and to detect deceptions and understand the real outstanding fact.


To update practices inspired from ethnographic observation
- joint research: the consumer is involved in the research and interviews or films others around him
- experiential research: the consumer is immersed in practices to the extent of forgetting the research setting


To effectively capitalize on consumer knowledge
Compiling a memory-bank of results.

For the client to appropriate results optimally
Understanding consumer realities in both their rational and emotional dimensions