Beauty
A Powerful reality
The consumer’s fascination with cosmetics is enriched by increasingly powerful social determinism (beauty: security, figure: normality, youth, youth: integration).
In the bathroom and elsewhere, the consumer adapts and looks for rituals on par with the innovations that appeal to him or her…unless it is the just opposite that must happen more and more?
Zed conducts regular tracking on beauty rituals to give you a picture of cosmetic variations to help understand, integrate or explore your business opportunities.
SPA breakfasts every 3 months –Zed innovation
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